Strategic podcasting for growing businesses. 

Story On is best for businesses wanting to launch and grow a business. Typically, our clients have clarity on who their audience is, how they serve them, and have a track record of serving them with excellence. We have seen podcasts work best for businesses that are already experiencing growth, and looking to accelerate that in an authentic way.

We start with strategy, not production. And even more specifically, strategy that serves your business goals. Our specialty is not just in launching a show that looks good but in understanding your business and goals and creating or growing a show that serves those goals in a clear and measurable way. 

Every decision — from episode structure to thumbnails to analytics — is tied back to creating content that solves specific problems for a specific audience. When shows aren’t successful, the most common thing we see is the lack of a clear strategy. 

Podcasts don’t have to be hard to measure. Our team is known in the industry for understanding data and we do that by looking beyond a download and asking “what does this mean” often. 

For every client, we are looking every day and week at plays, time listened, total audience engaged, and retention across content. This gives our team a good idea of what content is performing well or poorly and why. Then, we connect that to real business results for our clients like leads generated, sales calls booked, time on brand, and many other trackable metrics. 

That depends on your setup and what you want to accomplish. Some clients want to stay close to content and decisions, others prefer a more hands-off model. We make sure that you as a client always have access to everything (content for review, analytics, timelines) while being able to stay as involved or hands-off as you prefer.

Start with a no-pressure strategy call. We’d love to jump on a quick call to learn more about what you’re wanting to accomplish and where you are at. After we learn a bit more, we will create a custom roadmap for you and your podcast. If we aren’t the right fit for you, we would love to connect you with others in the industry who are.

Both. Our most common phone call is a business wanting to launch a podcast and wanting to ensure it is done effectively and with excellence. We also work with shows that are publishing content consistently but are wanting to uplevel production or work together consultatively to identify why the show isn’t growing and what can be done to see the podcast be more effective for the business. 

We make podcasting easy for our clients by handling all production needs along with growth strategies and implementation. We handle the full stack: strategy, content planning, production, distribution, optimization, and growth. Growth isn’t treated as a separate tactic — it’s built into the system from the start.

One of our core values is “growth is good”, so our team won’t be interested in working on a project where we aren’t seeing growth.

Absolutely. We often collaborate with in-house teams, marketing departments, or other partners. Our role can be hands-on execution, strategic oversight, or a hybrid of both.

Yes, we can. We support guest research and outreach, sponsorship strategy, ad integration, and performance tracking — always making sure partnerships feel aligned, authentic, and measurable.

Podcasting is a long-term channel, but clarity creates momentum. Typically, we see positive results for the brand as soon as the podcast launches and we see revenue based impact come around the 6-9 month range.
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Podcasting is a marathon, not a sprint. We make sure we have clarity on the direction we are heading but are very clear with our clients that this is something that will compound momentum and impact over the next 1-3 years in a way that changes your business forever.